Thursday, November 20, 2014
The Google Maps Guide to MotoGP
MotoGP is the premier championship of motorcycle road racing. Hertz, this year's sponsors of MotoGP, has released a Google Maps based guide to some of the tracks on the 2014 MotoGP tour.
Beyond MotoGP is obviously meant to highlight Hertz' role in sponsoring MotoGP and to help market the Hertz brand. To be successful in these goals however the map needs to attract users and to do that it must provide some kind of useful service to its visitors.
Ostensibly then the map is a guide to five of the top race tracks on the MotorGP tour and to their surrounding areas. In this role the map is reasonably successful. If you select a marker on the map you can not only learn about a track's history but also discover useful information about how to visit the selected circuit location.
The map also provides useful information about the tourist attractions around each of the featured MotorGP tracks. Beyond MotoGP therefore provides a great service for any MotorGP fans who are planning a vacation around attending a MotoGP event at any of the five mapped tracks.
However MotoGP is an 18-race competition. So you would have thought to be a truly effective guide for MotoGP fans then the map should cover more than the five selected tracks. As a marketing tool it would surely be more effective if it provided a comprehensive guide to all the tracks on the MotoGP world championship tour.